Providing tea lovers with a way to connect more deeply to nature through intentional design, Olena Wildflower Teas blends visual storytelling and product clarity to elevate the tea-drinking experience. From brand identity to packaging design, every element was crafted to reflect the purity, calm, and wild beauty of the botanicals within - helping customers explore and enjoy the ritual of tea with ease and intention.
Client:
Marketing Agency
My Role:
Lead Designer
Year:
2024
Service Provided:
Branding, Product Design
After several months of close collaboration, Olenaās new brand identity and product packaging launched across digital and retail touchpoints. The refined visual direction has helped the brand stand out on shelves and online, with early results showing a 40% increase in customer engagement on social platforms and a 25% boost in online sales. Stockists have also reported stronger shelf appeal and improved brand recognition, setting Olena up for continued growth in the wellness and lifestyle space.
